Next Ride Campaign Training

Brief

Producer:
Brendon James

Client:
Clean Foundation NS, Province of Nova Scotia

Location:
Nova Scotia, Canada

Audience:
Next Ride campaign outreach team and Clean Foundation staff

nextridens.com

About the Campaign

Launched in 2019, Next Ride is just that, a multi-faceted campaign that provides Nova Scotians with resources to learn about EVs and experience electrified transportation first-hand. The mobile EV showcase allows guests to experience driving an EV and the opportunity to ask questions of trained showcase staff.

Brendon worked with the Clean Foundation team to develop Public Outreach and Behavior change training materials for the campaign as well as providing onsite training at an event in Halifax NS.

This successful campaign is still connecting Nova Scotians with zero emission vehicle technologies and continues to support the uptake of EV’s on the East Coast.

Campaign Deliverables

+ Development of Outreach Campaign Training Materials

+ On-site outreach team training

+ On-site outreach delivery coaching