Next Ride Campaign Training
Brief
Producer:
Brendon James
Client:
Clean Foundation NS, Province of Nova Scotia
Location:
Nova Scotia, Canada
Audience:
Next Ride campaign outreach team and Clean Foundation staff
nextridens.com
About the Campaign
Launched in 2019, Next Ride is just that, a multi-faceted campaign that provides Nova Scotians with resources to learn about EVs and experience electrified transportation first-hand. The mobile EV showcase allows guests to experience driving an EV and the opportunity to ask questions of trained showcase staff.
Brendon worked with the Clean Foundation team to develop Public Outreach and Behavior change training materials for the campaign as well as providing onsite training at an event in Halifax NS.
This successful campaign is still connecting Nova Scotians with zero emission vehicle technologies and continues to support the uptake of EV’s on the East Coast.
Campaign Deliverables
+ Development of Outreach Campaign Training Materials
+ On-site outreach team training
+ On-site outreach delivery coaching